TEST DRIVE, THEN DECIDE

Growing up in the Islands I was fascinated when I first heard the phrase, "Try before you buy". Imagine being able to actually try something before you bought it. I’d never heard of that concept before. How would they accomplish that? Once you tried it – whatever “it” was, it was no longer whole. What if you didn’t like it? It could not be offered for resale; or could it?

Well, I don’t have to tell you, times have changed since then. But trying before you buy has not been without problems. For every person that comes up with a great idea, there are 10 who are scheming to “get over”. True, but I believe that good usually wins out. There have been some innovative ways to try before you buy without compromising the product.

In many places – supermarkets, food warehouses, deli’s, to name a few, it is not uncommon to see a display table with samples of delicious food. “Try this [commodity] … you can purchase it in Aisle 6”. (Yum!) Quite often the sale is made.

“That’s great for products,” you might conclude; “what about services?” Great question, especially when it refers to information products.

Today many infopreneurs offer a 100% money back guarantee. If their product does not work for you, you get your money back. I’ve even seen some offer the guarantee over the period of one year. Here’s the big question: Once the information is branded in the purchaser’s brain, how does the infopreneur extract it? If the purchaser is expected to follow a certain protocol in order for the service to work, how do you determine if the protocol has in fact been followed?

How do you try a service before you buy it?

SIMPLE.

Offer a mini version of the service, no “strings” attached. Give the buyer the opportunity to “sample” the service without a commitment – no pressure. In this way the potential buyer has the option to try the service and decide whether to go to “Aisle 6”, call you to place an order.

This is the premise at SoundProFlo. I have provided the capability there to try before you buy. In appreciation for your giving me your email address, I offer you the opportunity to record a 2-minute sound file REMOTELY, from the comfort of your home/office. If you want to, you can have me edit it and send it back to you. END OF STORY – well, kinda sorta.

If you then choose to retain my audio editing service, call me toll-free or send me an email. I will tell you how to proceed.

This is “try before you buy” at its best.

So, go to SoundProFlo, please complete the short form and record your 2-minute sound file.

Try Before You Buy!

HOW TO ACHIEVE WHERE OTHERS DON'T

Dear Small Business Owner:

I know – you want to come across as a pro.

I get it.

You have a business and you want it to be a success. You want to make a significant difference in people’s lives.

But there is a barrier in your way and you can’t seem to get past it.

You have tried several different solutions and nothing works.

I hear you.

Do you:

* Feel like a spinning wheel?

* Feel that you are not accomplishing anything, despite the fact that you are always busy?

* Constantly push unfinished tasks to the following day?

* Find you are unable to reach your goals?

* Feel your skills have been compromised or lacking?

* Feel like a “nail” instead of a “hammer”?

* Always “fall short”?

I used to feel that way too. Nothing worked, until I changed my way of thinking.

IT’S ALL ABOUT MINDSET!

I can help you.

Starting this coming Wednesday, August 19th at 7:30 PM and continuing for the next 4 Wednesdays until September 9th, I will be conducting a workshop entitled:

How to Be a “Hammer” and Not a “Nail”.

During this workshop you will learn:

* The characteristics of a “hammer”

* The characteristics of a “nail”

* The key difference

* Why some business owners are successful and others are not

* Overcoming “overkill” … and much more.

If you find yourself working as hard as you can but not as smart as you could,
this workshop is for you.

If you are not happy with the way things are, CHANGE IT! You have the power!

Save 33% off the regular price by registering before midnight on Monday, August 17th. You will receive instant access details to participate
in the workshop.

Please invite colleagues, friends and other small business owners/entrepreneurs to attend as well. Register to attend now!

Are You a "Hammer" or a "Nail"

Normally, we do not associate people with tools unless the subject of the discussion is about a particular type of work or industry. For example, in the construction business it is not uncommon to see a hammer and different types of nails. The same is true of the cabinet making industry. A carpenter without a hammer … well, that would not be a good thing.

However, looking at these tools in a different light – as individual characteristics of people; this now conjures up a different train of thought.

When you think of a person as being a “hammer”, what comes to mind? A dominant personality perhaps? If so, how is the dominance perceived? Is it perceived in a positive or negative way? Is being a “hammer” something to which most people aspire? How about you?

Have you noticed that very few people, if any aspire to be a nail? Why do you think that is? Is being a nail such a bad thing? Some may see a nail as having positive attributes. Admittedly, throwing it up against a wall accomplishes nothing. It falls to the floor.

However, hammering it into a wall and it becomes more resilient with each stroke. Now you can hang things on it; even things that weigh a lot. Now the nail isn’t looking so bad. In fact, it’s looking pretty good!

When you look at tools from this perspective, you see a definite pattern between two types of people; some are hammers, others are not.

What does this have to do with the price of tea in China? It matters if you are an entrepreneur with a goal of running a successful business.

You are cordially invited to a networking event where this will be the topic of discussion. The event will be interactive, so you will have the opportunity to express your thoughts. I am looking forward to hearing them.

Please join me on August 11^th at 7:30 PM for the Big Apple Blitz – Showcasing the PROACTIVE Entrepreneur. This event is free but it’s on a first come, first served basis and I would not want you to miss out. Please secure your place by clicking on this link: http://budurl.com/showcase. Please free to invite friends and colleagues to this event as well. Knowing whether they are “hammers” or “nails” could prove very interesting! J

Do it now, while it’s on your mind. Find out if you are a “hammer” or a “nail”!