Sunday, July 26, 2009

TRY BEFORE YOU BUY

Growing up in the Islands I was fascinated when I first heard this phrase. Imagine being able to actually try something before you bought it. I’d never heard of that concept before. How would they accomplish that? Once you tried it – whatever “it” was, it was no longer whole. What if you didn’t like it? It could not be offered for resale; or could it?

Well, I don’t have to tell you, times have changed since then. But trying before you buy has not been without problems. For every person that comes up with a great idea, there are 10 who are scheming to “get over”. True, but I believe that good usually wins out. There have been some innovative ways to try before you buy without compromising the product.

In many places – supermarkets, food warehouses, deli’s, to name a few, it is not uncommon to see a display table with samples of delicious food. “Try this [commodity] … you can purchase it in Aisle 6”. (Yum!) Quite often the sale is made.

“That’s great for products,” you might conclude; “what about services?” Great question, especially when it refers to information products.

Today many infopreneurs offer a 100% money back guarantee. If their product does not work for you, you get your money back. I’ve even seen some offer the guarantee over the period of one year. Here’s the big question: Once the information is branded in the purchaser’s brain, how does the infopreneur extract it? If the purchaser is expected to follow a certain protocol in order for the service to work, how do you determine if the protocol has in fact been followed?

How do you try a service before you buy it?

SIMPLE.

Offer a mini version of the service, no “strings” attached. Give the buyer the opportunity to “sample” the service without a commitment – no pressure. In this way the potential buyer has the option to try the service and decide whether to go to “Aisle 6”, call you to place an order.

This is the premise at SoundProFlo. I have provided the capability there to try before you buy. In appreciation for your giving me your email address, I offer you the opportunity to record a 2-minute sound file REMOTELY, from the comfort of your home/office. If you want to, you can have me edit it and send it back to you. END OF STORY – well, kinda sorta.

If you then choose to retain my audio editing service, call me toll-free or send me an email. I will tell you how to proceed.

This is “try before you buy” at its best.

So, go to SoundProFlo, please complete the short form and record your 2-minute sound file.

Try Before You Buy!

TRY BEFORE YOU BUY

Growing up in the Islands I was fascinated when I first heard this phrase. Imagine being able to actually try something before you bought it. I’d never heard of that concept before. How would they accomplish that? Once you tried it – whatever “it” was, it was no longer whole. What if you didn’t like it? It could not be offered for resale; or could it?

Well, I don’t have to tell you, times have changed since then. But trying before you buy has not been without problems. For every person that comes up with a great idea, there are 10 who are scheming to “get over”. True, but I believe that good usually wins out. There have been some innovative ways to try before you buy without compromising the product.

In many places – supermarkets, food warehouses, deli’s, to name a few, it is not uncommon to see a display table with samples of delicious food. “Try this [commodity] … you can purchase it in Aisle 6”. (Yum!) Quite often the sale is made.

“That’s great for products,” you might conclude; “what about services?” Great question, especially when it refers to information products.

Today many infopreneurs offer a 100% money back guarantee. If their product does not work for you, you get your money back. I’ve even seen some offer the guarantee over the period of one year. Here’s the big question: Once the information is branded in the purchaser’s brain, how does the infopreneur extract it? If the purchaser is expected to follow a certain protocol in order for the service to work, how do you determine if the protocol has in fact been followed?

Hoe do you try a service before you buy it?

SIMPLE.

Offer a mini version of the service, no “strings” attached. Give the buyer the opportunity to “sample” the service without a commitment – no pressure. In this way the potential buyer has the option to try the service and decide whether to go to “Aisle 6”, call you to place an order.

This is the premise at SoundProFlo. I have provided the capability there to try before you buy. In appreciation for your giving me your email address, I offer you the opportunity to record a 2-minute sound file remotely, from the comfort of your home/office. If you want to, you can have me edit it and send it back to you. END OF STORY – well, kinda sorta.

If you then choose to retain my audio editing service, call me toll-free or send me an email. I will tell you how to proceed.

This is “try before you buy” at its best.

So, go to SoundProFlo, please complete the short form and record your 2-minute sound file.

Try Before You Buy!

Thursday, July 16, 2009

CALLING ALL COACHES...

Have you ever had the unfortunate experience of giving what you thought was a great presentation only to discover when you listened to it afterward that it was permeated with “um’s”, “ah’s” and other unnecessary and annoying word fillers that have no place in public speaking? Suddenly, the message you wanted to send out to the world is unacceptable. Your first impression has been compromised. The cost of using a sound editing studio can be prohibitive. You would love to have a second chance. What do you do?

Several years ago I had a similar experience. I was interviewing one of the Internet’s very successful marketers and in the middle of the interview, an alarm went off in my kitchen – this high-pitched, screeching tone in the middle of my recording! It took us both by surprise and there was nothing that we could do about it.

After several minutes it stopped, but we both were a bit shaken and it took a while before we could collect our thoughts and continue. My guest totally understood my situation, but she had time constraints and a re-recording was not possible.

We completed the interview and on listening to the recording afterword, I discovered that in addition to the loud alarm sound in the recording, we had also engaged in some “off the record” conversation that had nothing to do with our subject, which was a book that she had written that I would be promoting in my newsletter.

What was I to do? What would you have done?

A recording studio was out of the question for me at the time. I had a newsletter scheduled to be published in a few days, and this person was scheduled to be featured in it!

There was only one thing to do – edit it myself! And oh, did I tell you? The file was on tape!

Analog. Not digital!

Did I complete the task? YES! Thankfully.

That was a little over five years ago. The result of that experience was the birth of SoundProFlo. I have learned to do things I never thought I could. It has brought many challenges from which a passion has grown. I really love what I do.

So, if you have had the unfortunate experience of having “crutch phrases” throughout your presentation, or unwanted background noise, editing those out for you will not be much of a problem for me.

You see, having also conducted teleseminars, I know the frustration of being human. Sometimes there are mistakes and circumstances over which you have no control. When your audio editor is experienced in both sides of the business, he/she is in a position to provide you with better service.

Here’s how you benefit:

  • You save money due to reduced editing time
  • You get a professional quality product without the expense of a state-of-the-art sound studio
  • You get PERSONAL ATTENTION - you're not just a “number”
  • You establish a relationship, not just an account because your editor truly understands your point of view
  • Remote recording capabilities (in some cases). I can capture your recording while you are in the comfort of your home/office, and I in mine

There’s more!


There’s also royalty-free bumper music, of varying genre, suitable for a professional recording. These 30-second files are added to your audio files both at the beginning and at the end with fade-in/fade-out sound effects, if you so desire. To hear a sampling of this music and for information on how you could benefit from having your own professional info-products, follow this link:

http://www.budurl.com/blogspf

Quite likely, you will have questions. Please complete the form at SPF or call my toll-free number below.


Warmly,


Florette Anderson, Audio Editor

SoundProFlo
Professional Results at
Reasonable Rates

888.473.4134


Friday, July 10, 2009

PLAY THAT FUNKY MUSIC!...

...whatever your "persuasion" :) Seriously speaking, I know where you can find some "funky" bumper music for your audios.

Listen Up! Coaches, Speakers, Trainers, Teleseminar facilitators; everyone who is some way is involved with info-marketing or presentations...

Have you ever had the unfortunate experience of giving what you thought was a great presentation only to discover when you listened to it afterward that it was permeated with "um's", "ah's" and other unnecessary and annoying word fillers that have no place in public speaking? When that happens, the message you want to send out to the world is now flawed. You don't have a second chance for a "do over". The cost of using a sound editing studio can be prohibitive.

What do you do?

You hire a sound editor who has the experience of also being an info-marketer.

Why is that important?

Because info-marketers know the frustration of being HUMAN. Sometimes there ARE mistakes and problems over which they have no control. There is background noise, (a ringing cellphone - I've even heard a flushing toilet! How's that for a distraction?) dead air, situations that do not result in a clean recording, that you can offer for resale as a CD or downloadable link.

When your audio editor is experienced in both sides of the business, he/she is in a position to provide you with better service.

  • You save money due to reduced editing time
  • You get a professional quality product without the expense of a state-of-the-art sound studio
  • You get PERSONAL ATTENTION - you're not just a "number"
  • You establish a relationship, not just an account because your editor truly understands your point of view
And how about that funky music?

There's bumper music too, some a little funky, and others more suited for a professional recording. To hear a sampling of this music and for information on how you could benefit from having your own professional info-products, , follow this link:

http://www.budurl.com/fbspf

While you're there, play some funky music!

SoundProFlo
Professional Results at
Reasonable Prices

Saturday, July 4, 2009

You Are Invited...






You are invited to join me and others for a telephone Blitz Event entitled 'The Big Link'.

If you accept the invitation, you will be assigned a phone # and passcode to dial into the event; and during the event you will get to have up to 9 short 6 minute conversations with others signed up for the event.

This is an EXCELLENT way to pre-qualify prospective clients. In addition, it’s an effective and fun way of networking.

I look forward to talking with you during the event!

Sincerely,
-Florette Anderson

P.S. Don't forget to pass along the invitation to anyone else you think should attend the event.

Click below to Secure your Spot Now:

http://budurl.com/thebiglink2
________________________________________
Event Details:
Event ID: 3179
Event Name: The Big Link
Event Time: Thursday - Jul 9 @ 12:00 PM (EDT)
Group: The Big Link
Moderator: Mike Sachleben

Event Overview:

Connect with new people with whom you can link on other online social networks. The Big Link is generously sponsored by:

Event Link:

http://budurl.com/thebiglink2